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Converting Healthcare Consumers
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Perspectives
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What Are Perspectives?
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Why Are They Valuable?
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What Is the Market Reach?
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How Much Do They Cost?
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Perspectives Guidelines
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Style and Formatting
Guidelines
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Legal Guidelines
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Website Link Guidelines
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Perspectives Guidelines
WEBSITE LINK GUIDELINES
Destination URL
Your destination URL must work correctly and link to a functioning website.
The landing page must reflect the action or value proposition indicated in your Perspective.
Your landing page may not be under construction.
Website Security
If your website solicits personal information from users you must do so through a secured server (https://).
Pop-Ups
You may not display pop-ups of any kind on your landing page.
Back Button
Your browser must have a working “Back” button so that users can easily enter and exit your landing page.
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