Perspectives are targeted health messages that reach consumers at exactly the right time – the moment they are making online decisions. By giving healthcare consumers valuable information when they need it most, Perspectives lead to higher conversion rates. Here's how the Perspectives process works.

1. You write your Perspective and choose how you want it triggered
2. Consumers click on your Perspective
3. Your Perspective builds trust through relevant editorial that simplifies a complicated health issue
4. Consumers click on your link to take action. Whether it is registering for a service or purchasing a product, you pay only when consumers take the step you want

The Perspectives Ad

Each Perspective consists of two parts: the Perspectives ad, and the Perspectives content page. Perspectives ads appear in the right navigation bar of all DestinationRx proprietary sites, as well as on select pages of partner sites. Because of our "intelligent" rules engine and triggering technology, Perspectives ad placement is more targeted than standard search ad placement.

The Perspectives Content Page

The Perspectives content page is a free-standing webpage that forges a link between the sponsor's product and the consumer's immediate needs. The advertorial format of the content page inspires consumers to act.

©2007 DestinationRx, Inc. All rights reserved