"The internet is the second most-preferred resource for health information, trailing only doctors and leading all other offline and online resources." "Online health information has strong offline effects – nearly one-half (47%) of Google users have approached a doctor about a medication or treatment after learning about it online." – 2005 Google Healthcare Survey, conducted by GMI & Media-Screen

The Need for Simplicity

Healthcare can be a confusing topic for consumers. Whether it is comparing how two different drugs work or understanding the nuances of a benefit plan, the average person needs better tools to navigate the industry.

The Solution

Perspectives answer this need by distilling complicated information into a simple format for consumers to learn and act. As an advertiser, you benefit from delivering the right message, to the right people, at the right time in their online experience.

Value of Perspectives

• Expanded Reach — Connect with millions of healthcare consumers through both our proprietary and partnered websites. DestinationRx partners include major medical plans, large employer groups, commercial banks, consumer-driven healthcare companies, federal and state governments, and non-profit organizations
• Enhanced Targeting — Reach the right person at the right time with our sophisticated triggering technology. For example, you can trigger a Perspectives about lowering drug costs to appear when an individual is making a drug selection
• Higher Conversion Rates — Healthcare consumers respond better to content that is informative, direct, and relevant. Perspectives help solve an immediate problem and lead users naturally toward the action you desire
• Valuable User Data — Collect a wide variety of user data to help you track trends and continuously improve both your products and messaging

©2007 DestinationRx, Inc. All rights reserved